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Xin Xuan Lin

Marketing Executive

Taichung City, Taiwan

Xin Xuan Lin, known as Fresh due to the similarity in pronunciation, which also represents my self-positioning as "new or different".

Believe that the essence of marketing is to create value, and have been working in the marketing field for nearly 4 years.

In addition to a solid foundation in content marketing, I have also honed my skills in data-driven internet startups.

Good at operational data analysis, performance tracking, and insight attribution.

I also have a certain grasp of marketing skills: digital advertising, SEO, media buying, KOL, cross-industry cooperation, etc. all have relevant execution experience.

If you think that my experience and characteristics are in line with your company, or if there are other cooperation opportunities, please feel free to contact me!

🥷 Advantages

<aside> <img src="https://super.so/icon/dark/trello.svg" alt="https://super.so/icon/dark/trello.svg" width="40px" /> Data-Driven: Utilizing data to inform marketing decisions and subsequent optimization strategies.

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<aside> <img src="https://super.so/icon/dark/monitor.svg" alt="https://super.so/icon/dark/monitor.svg" width="40px" /> Digital Advertising: Managed monthly ad budgets of $100,000+ at a major ad agency, skilled in digital ad tech and principles.

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<aside> <img src="https://super.so/icon/dark/pie-chart.svg" alt="https://super.so/icon/dark/pie-chart.svg" width="40px" /> Data Analysis: Proficient in tools like GA4, Meta Ad Manager, Google Ads, and Metabase for performance tracking and attribution.

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<aside> <img src="https://super.so/icon/dark/edit.svg" alt="https://super.so/icon/dark/edit.svg" width="40px" /> Content Marketing: Diverse experience in content marketing across various genres, including parenting, social sciences, literature, and popular science publications.

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<aside> <img src="https://super.so/icon/dark/dollar-sign.svg" alt="https://super.so/icon/dark/dollar-sign.svg" width="40px" /> Budget Management: With a 7-year accounting background, good at cost structures, marketing budgets, and revenue forecasting.

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<aside> <img src="https://super.so/icon/dark/file-text.svg" alt="https://super.so/icon/dark/file-text.svg" width="40px" /> Presentation & Business Proposals: Experienced in marketing briefs, sales kits, and annual marketing proposals. Strong pitching and reporting skills.

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🔦 Skills

`Language`

Chinese - Native Language
English - Proficiency (Lived in an English-speaking country for one year)

`Certification`

Level C technician for accounting
Google Analytics Individual Qualification

`Tools`

Marketing - GA4, Meta Business Suite, Metabase, MailChimp 等
Document processing - Google Workplace, Microsoft Office, Notion
Design - Canva, Procreate

📝 Job History

Marketing Manager (Acquire & Launch Dept.)

#DigitalMarketing #TeamManagement #DigitalAdvertising #CRM #PaaS

Maverick Digital CO., LTD. (方格子vocus)

March 2022 - October 2023

Remotely

`Integrated Marketing Strategy and Execution`

Creating quarterly marketing objectives, strategies, and action plans.
Managing and distributing quarterly marketing budgets.
Initiating and implementing cross-industry collaborations.
Negotiating and executing B2B partnerships.

`Digital Advertising Operations`

Managing meta, Google Ads, and Line@ ad.
Generating creative ideas for ad materials.
Establishing and optimizing long-term advertising funnels.
Monitoring ad performance and cost control (CPA, ROAS).

`Digital Marketing for Projects and Products`

Project launches and long-tail digital marketing.
Curating themes and conducting bundle campaign digital marketing.
Tracking and optimizing marketing performance data.

`Platform Operations and CRM Utilization`

Observing and attributing platform data
Acquiring and retaining new members
Analyzing and managing CRM customer segments.

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